With roughly 22 million subscribers, Charter Communications is one of the largest Internet providers in the US.

The company operates under the Spectrum brand and offers a wide variety of services including TV and Internet access.

In an effort to provide more engaging content to its customers, this week Charter signed a major new distribution agreement with The Walt Disney Company.

The new partnership will provide the telco’s customers with access to popular titles in Disney’s services, including Hulu, ESPN+ and the yet-to-be-launched streaming service Disney+.

The fact that these giant companies have teamed-up is a big deal, business-wise and for consumers. Most Spectrum subscribers will likely be pleased to have more options, but there may also be a subgroup that has concerns.

Away from the major headline, both companies also state that they have agreed to partner up on piracy mitigation.

“This agreement will allow Spectrum to continue delivering to its customers popular Disney content […] and will begin an important collaborative effort to address the significant issue of piracy mitigation,” says Tom Montemagno, EVP, Programming Acquisition for Charter.

The public press releases give no concrete details of what this “piracy mitigation” will entail. It does mention that the two companies will work together to “implement business rules” and address issues such as “unauthorized access and password sharing.”

TorrentFreak reached out to Charter for further details, but the company said that it’s not elaborating beyond the press release at this time.

The term “mitigating” suggests that both companies will actively work together to reduce piracy. This is interesting because Charter is currently caught up in a major piracy liability lawsuit in a US federal court in Colorado.

Earlier this year the Internet provider was sued by several music companies which argued that the company turned a blind eye to piracy by failing to terminate accounts of repeat infringers. In addition, Charter stands accused of willingly profiting from these alleged copyright infringements.

Charter’s new agreement with Disney suggests that there could be a more proactive anti-piracy stance going forward. One possibility might be a more strict repeat infringer policy but, without further details, it remains unclear what the “piracy mitigation” entails precisely.

In any case, it will be interesting to see how the two companies plan to put a dent in current piracy levels, and what that means for Charter customers.

Source: TF, for the latest info on copyright, file-sharing, torrent sites and more. We also have VPN reviews, discounts, offers and coupons.

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Millions of people use YouTube to share their creations with the world, as commentary, entertainment, education, or for any other purpose they see fit.

In most cases, these videos remain online without any issues. However, for some creators, YouTube’s copyright enforcement is causing a mess, one that severely affects their day-to-day activities.

We’ve repeatedly covered problems with YouTube’s Content-ID system dating as far back as eight years ago. Most of these issues are the result of overbroad filters, often when YouTube finds a copyright match where it shouldn’t.

However, the problems go much deeper than random ‘bot’ mistakes. YouTube allows certain copyright holders to make “manual” Content-ID claims as well. This allows them to flag content that’s not caught by Content-ID. However, despite the fact that these claims are reviewed by a person, some are rather frivolous.

In some instances, it appears that just mentioning the title of an artist or song can result in a manual copyright claim, even though the audio itself isn’t used in the video.

After many YouTube creators bitterly complained about these types of abuse, which deprives them of revenue, YouTube is beginning to change its policies.

“One concerning trend we’ve seen is aggressive manual claiming of very short music clips used in monetized videos. These claims can feel particularly unfair, as they transfer all revenue from the creator to the claimant, regardless of the amount of music claimed,” the YouTube team explains.

Last month the video service took the first step by requiring copyright holders to provide timestamps for all manual claims, precisely identifying what they see as infringing. This week, the company goes a step further.

In an effort to create a fairer creator ecosystem, YouTube will soon forbid copyright holders from using the manual claiming process to monetize videos that feature short or unintentional music fragments.

This means, for example, that a three-second music clip in a longer video can no longer be claimed this way. The same would likely be true for a song that unintentionally plays in the background on a TV or radio.

The YouTube team notes that these additional changes are intended to improve fairness in the creator ecosystem. The company hopes that it will ultimately lead to fewer unfair and aggressive practices by some rightsholders.

In addition, the policy update also copes with a stick for rightsholders, which is relatively rare for YouTube. Those rightsholders who repeatedly violate the new policy can lose their manual Content-ID claiming rights.

“Once we start enforcement, copyright owners who repeatedly fail to adhere to these policies will have their access to Manual Claiming suspended,” YouTube writes.

While this change is a big step, it only impacts a relatively small number of claims. Automated Content-ID claims, which represent the vast majority, are not affected by the policy update.

In addition, copyright holders can still manually claim short or unintentional uses of their work. However, instead of taking the monetization option, they can choose to prevent any type of monetization of the video, or block it altogether.

It remains to be seen how happy video creators will be with this new policy once it goes into effect mid-September. In theory, the result could see more videos get blocked, as YouTube recognizes.

“We acknowledge that these changes may result in more blocked content in the near-term, but we feel this is an important step toward striking the right balance over the long-term. Our goal is to unlock new value for everyone by powering creative reuse and content mashups, while fairly compensating all rightsholders,” the YouTube team concludes. 

Time will tell whether the changes have the intended effect, or if the current problems will persist.

Source: TF, for the latest info on copyright, file-sharing, torrent sites and more. We also have VPN reviews, discounts, offers and coupons.

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Last month, TorrentFreak reported that the Creative Content UK (CCUK) “Get it Right” anti-piracy campaign had ended the practice of sending infringement notices to ‘pirating’ Internet users in the UK.

“The educational emails sent by ISPs upon detection of infringing file-sharing activity have served their purpose and are ceasing, with the focus instead increasing the broader engagement with fans based around their passion for music, TV, film and all other kinds of creative content,” a CCUK spokesperson told us.

The wider campaign, which is funded by the UK government and run by music and movie industry groups BPI and MPA, launched a new phase today. It aims to educate consumers on the efforts expended during the creation of original content in the hope that will lead to a natural decline in piracy rates. Hearts and minds, if you will.

It begins with the first installment of a new mini-series featuring creators (social influencers) talking about their own content and what it takes to produce it, including the work put in by those behind the scenes.

Quite smartly, CCUK has gone down the “accessible superstar” route in its first episode by featuring popular YouTuber Caspar Lee and ‘influencer’ Snoochie Shy, who together have more than 10 million followers on various platforms.

Given that this writer had to Google for information on both Lee and Shy, it seems clear that the target audience of the campaign is relatively young. We spoke to CCUK who confirmed our suspicions.

“The principal target audience of the Get it Right campaign overall is 16-34, but the focus of this particular influencer video (and others to come) is more 16-24 – so Millennials and early Gen Z essentially. It may also resonate with some younger, early-teen Caspar and Snoochie followers too,” a CCUK spokesperson explained.

As the video notes, Caspar Lee starred in a movie (Laid in America) which according to CCUK was heavily pirated to the tune of 500,000 downloads/streams in a single month. This in itself raises an interesting question.

If Lee’s followers are his biggest fans, presumably they already have some level of respect for him. If that’s the case, why did so many of them pirate his movie, even after having semi-direct ‘personal’ contact with him through his social media channels? That’s something CCUK hopes to address with its campaign.

“One of the paradoxes of Internet/social media led fandom is arguably that there can be huge love and passion for the artist/influencer, their content and what they do and have to say, but this doesn’t always translate into their content being accessed from the right sources,” CCUK told TF.

“Some fans may even think – ‘this guy must be making loads of money – he’s not going to miss if I don’t pay for it.’ But the reality is that artists and creators do feel it, particularly new ones trying to break through.

“Think how many young creators are looking to make a living from the Internet and from creating content, and all the people that work with them, who can all be seriously impacted. Caspar and the people that worked with him didn’t get to make a sequel for example.”

CCUK add that some of this unofficial consumption may be down to a genuine lack of awareness, with people having difficulty differentiating between official and pirate platforms, for example. But whatever the reasons for piracy, the group’s leaders hope to use their education campaign to encourage a change in both behavior and attitudes.

“It’s encouraging to see Get It Right quietly but surely having a positive effect, and that its core message is getting through,” says Ian Moss, BPI Director of Public Affairs.

“Fans have a clear choice – If they value the creative process, and access content legally from licensed sources, creators will be able to invest more of their time and creativity into producing the music, film and other entertainment we love. If they don’t, and creators feel less able to take risks and invest, this rich choice will diminish for us all.”

Marianne Grant, who co-leads on the campaign for the MPA, believes that people who have been exposed to the Get it Right campaign are now more willing to see how their own actions can make a difference by spending more time considering whether to consume from legitimate sources.

“Since Get it Right was launched, more people are taking that time, with the almost 30 per cent of the population who have been exposed to Get it Right materials reducing significantly their use of infringing content,” Grant says.

“Our task now is to reach further into the population with these interesting and important messages – to provide more engaging and informative content to improve people’s understanding about the creative process and all the people who are involved in it – and to encourage further change.”

A CCUK spokesperson informs TF that this first ‘influencer’ video is “effectively a pilot”, the results of which will shape the direction of future videos in the series. They will target the same age group, so expect to see similar “influencers” playing a key role in future productions.

Whether the campaign will make a real difference “on the ground” remains to be seen. However, reading between the lines and given the target audience, older pirates may not be considered the biggest problem in the UK right now. And of course, they’ll be more set in their ways, so molding younger minds may be the easier option.

They’ll also know who Caspar Lee is, which is a big plus and a good start.

Source: TF, for the latest info on copyright, file-sharing, torrent sites and more. We also have VPN reviews, discounts, offers and coupons.

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In recent years, various copyright holder groups embraced a “follow-the-money” approach in the hope of cutting off funding to so-called pirate sites.

Major copyright holder groups such as the RIAA and MPAA see this as an effective strategy. Their ultimate goal is to drain these infringing sites of their revenue.

Several voluntary initiatives have been set up to facilitate this process. This includes the Trustworthy Accountability Group (TAG), an anti-piracy certification program operated by giants including Amazon, Google, Facebook, Disney and Warner.

TAG’s goal is to get as many advertisers and advertising networks on board as possible, to effectively prevent ads from showing up on ‘dubious’ websites. This isn’t just so these companies can have a clear conscience. A new survey, conducted by TAG and Brand Safety Institute (BSI), suggests that it’s a wise business decision as well.

The survey in question polled 1,017 adults in the United States. These respondents were asked whether they believe that advertisers should prevent their ads from showing up on dubious sites. In addition, the survey asked whether they would buy less if they saw a brand’s ads on these sites.

The results of the survey, perhaps unsurprisingly, show that many people would like advertisers to prevent their ads from appearing on ‘dangerous’ sites. Hate speech, porn, and hacked sites were seen as most troublesome, and pirate sites follow at a distance, with 53% of the respondents urging advertisers to take action for this category.

When asked whether people would actually buy less should they encounter ads on such sites, the results are clear as well. Here, a new category of “terrorist training videos” tops the list, with 90% of the respondents stating that they would buy less. For piracy sites, this goes down to 82%.

While it’s clear that advertising on the wrong sites can lead to reputational damage and potentially fewer sales, it’s worth taking a closer look at the full survey results to provide some nuance.

When asked whether people would buy less after seeing ads on pirate sites, 18% actually said that they would buy the same amount. It wouldn’t be a surprise if this includes pretty much all the people who actually use these sites, and then some.

Conversely, the vast majority, if not all of the remaining 82% might never visit any pirate sites to begin with, so they won’t see the ads anyway.

However, Mike Zaneis, CEO of TAG and co-founder of BSI, stresses that their survey shows the danger of advertising on inappropriate sites. “This survey drives home the real and measurable risk to a company’s bottom line from a preventable brand safety crisis,” he says.

“While reputational harm can be hard to measure, consumers said that they plan to vote with their wallets if brands fail to take the necessary steps to protect their supply chain from risks such as hate speech, malware, and piracy.”

For TAG the results of the survey are a great promotional message. The organization would like to see more companies come aboard as members, which in increase its cash flow.

Becoming a certified TAG member is not cheap. The basic membership package starts at $10,000 and this can go up to 65,000 if an advertiser is accepted for the ‘Thought Leadership’ package. Advertising agencies and ‘ad tech’ companies can also join, with TAG requiring some to pay even more.

While several major brands are willing to pay these amounts in order to be on the safe side, not all are. Aside from the cost issue, some brands and ad agencies are actually not interested in banning ads on pirate sites.

As we pointed out in the past, there are also plenty of advertising outfits that still love to work with pirate sites. In fact, there are many advertisers and ad agencies that specifically target them.

DMCAForce is such a company. The CEO, Mark Bauman, previously explained that his company seeks solutions to keep both copyright holders and website operators happy.

Bauman said that his advertising company prefers not to ban or block any sites. It doesn’t want to reward piracy either but sees cooperation between site operators and copyright holders as a win-win.

At the end of the day, pirate site visitors are also consumers. While TAG’s survey is probably right that advertising on such sites will be frowned upon by the general public, one has to question whether the users of these sites share the same opinion.

In that regard, it’s worth noting that participants in the TAG survey couldn’t indicate that they would buy more after seeing ads on pirate sites. That may have provided some valuable extra insight.

Source: TF, for the latest info on copyright, file-sharing, torrent sites and more. We also have VPN reviews, discounts, offers and coupons.

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