The anti-piracy wars are fought on many fronts, from plugging leaks to issuing millions of takedown notices to both sites and search engines.
Despite no deliberate role in piracy, the latter are often described as facilitators of piracy who could do more, by making pirate sites less visible in search results, for example.
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While companies like Google have taken such steps both voluntarily (UK) and in response to legal requirements (Australia 1,2), rightsholders would like more. In Russia, where new anti-piracy legislation is currently being debated, there’s an opportunity to set the standard.
Last year, several rightsholders and Internet platforms signed a memorandum of understanding which set out a basic framework for cooperation moving forward. The terms of that agreement are now the subject of negotiations before being turned into law sometime in the next few months.
During a closed-door meeting this week, held at telecoms watchdog Roscomnadzor and reported by a Kommersant source, rightsholders set out new tough demands. In order to limit traffic being sent to pirate sites by search engines, they want companies like Yandex (and ultimately Google) to completely delist ‘pirate’ domains from search results.
Under the current terms of the memorandum, signatory companies delist search results (typically URLs) when they appear in a centralized database populated with links provided by content companies and their anti-piracy partners. The new proposals demand that sites considered as repeat infringers should disappear altogether.
Alexei Byrdin, General Director of the Internet Video Association, said that his group had identified a number of measures taken by pirate sites to limit the effectiveness of current measures. This means a more aggressive approach is needed.
“Our response is a draft rule on the removal of the entire domain of a site that systematically violates copyrights [from search results],” he told Kommersant.
While not all sites that receive multiple complaints will be affected (social networks and video hosting platforms would be excluded, for example), Internet companies are said to be opposed to the proposals. Among them Yandex, Russia’s largest search engine.
“It is necessary that any measures that entail inaccessibility to users of entire sites are based on a court decision. We are sure that such a solution will be found,” the company’s press office commented.
Channel One, the National Media Group, Gazprom-Media, the Internet Video Association, the Association of Film and Television Producers, Yandex, Rambler Group, Mail.Ru Group, vKontakte, and RuTube, are all signatories of the current memorandum.
The framework is set to expire on September 1, 2019, but could be extended if consensus isn’t reached by that date. However, aside from the deletion of entire domains from search results, it’s reported that the parties are largely in agreement, meaning that Russia is on course to expand its anti-piracy laws significantly, once again.