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Make Your Business Bigger On The Outside With This Technology

When you’re running a small business, there’s one concept you should keep in mind. You need to make your company the opposite of a tardis. If you’re not familiar, the tardis is the police box that Doctor Who travels through space and time in. While on the outside it looks like an old-fashioned telephone box, on the inside, it’s massive. It has multiple rooms and at one point there’s the mention of a swimming pool. There are even episodes of the show where people get lost in the many halls of the tardis. 

When you’re running a small business you don’t want it to be bigger on the inside and smaller on the outside. You want it to be big on the outside and smaller on the inside. What do we mean by this? 

Essentially, we’re thinking about the impression that you create with your company on the market. When you are running a small business, you’re still going to be competing with the major players in an industry or sector. A small e-commerce website that sells garden tools will still be competing with Amazon where customers can get similar tools among other products. How can your business compete on such a massive playing field? You need to ensure that your business makes a big impression even if your budget and your company model as a whole is quite small. Here are some of the ways that you can achieve this goal. 

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Virtual Office

First, you should make sure that you think about using a virtual office. This is useful if you are running a home company or if you are running your business from a small address that isn’t going to create much of an impression. With a virtual office, you can make it seem as though your business is being run from a major city address. This will mean that it looks as though your business is either more successful or being run with a far larger budget than what you are likely working with. 

Virtual offices are scalable solutions which means that they will fit in with virtually any business budget. As such, you won’t have to worry about struggling to cover the cost. It essentially allows you to get the business of both worlds. Your company will be more flexible overall because you’ll be working from home but you’ll have the profile of a major city company. 

Do be aware that there are other smaller options here to consider as well such as virtual numbers. These do the same job for a fraction of the cost and are often used by solopreneurs. 

Cloud Solutions 

Next, you should make sure that you are exploring cloud solutions in your business model. Cloud solutions and services will guarantee that your business operates at a far faster speed. That’s important because it means that customers and clients won’t be left waiting around for the services and solutions that they want or need. Indeed, there are many benefits of using a cloud solution in your business from advanced levels of security to instant updates. You can use a cloud solution to stay on track with every aspect of your company.

It’s worth noting that these days many businesses are not just relying on one cloud solution. Instead, they are focused on using a multi-cloud setup. There are a few reasons for this. The first is that it ensures that a business is more flexible on the market. It can also help ensure that a business is able to recover from downtime. That’s critical because high levels of downtime will always hurt your business and make it seem inferior to key competitors that exist on the market. 

With a cloud solution, you can complete a full disaster recovery of a critical workstation in a matter of minutes. 

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Immediate Engagement 

Another way that you can make your business look bigger to clients is by ensuring that you provide immediate levels of engagement for them. Customers don’t want to be left waiting for a response from your business. The general rule of thumb here is that you should be responding to a query from a customer or client in about 24 hours. Any longer than this and you can all but guarantee that the client has disappeared to a competitor and found the answer that they were searching for. 

So, how can you ensure that you are providing immediate engagement? Well, you can set up an automated response for options like email queries. You can also consider exploring options like call handling solutions. Most of these are at least partially automated but they still make your customers feel as though they have an avenue to connect with your business. 

You might also want to think about using web chat software on your website. With an option like this, you can make sure that you are able to give customers a direct line of communication to your company. 

Beautiful Website 

When it comes to getting customers you need to have an amazing website that draws them in. It ideally needs to be bright, eye-catching, and easy to use. If users find your website difficult to navigate then they will take their custom elsewhere. 

There are lots of points to think about when making your website attractive and appealing. For instance, you should think about the colors as well as the fonts. You can also use videos to make your website more immersive and engaging

One point that you definitely want to avoid is using a template solution. Template web designers are often popular with small business owners because they are free. So, it’s a great way to keep the costs under control when marketing your company and this is important. However, the problem is that it results in all websites looking more or less the same. This means that it will be difficult if not impossible to ensure that your business stands out. These days there’s no reason to use a template for your website. Particularly, when you can use different tools to design your own awesome website in less than an hour that will feel unique. 

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Outsourcing 

Next, you should think about outsourcing in your business. Through outsourcing, you can get the expertise in your company to help it stand out for a fraction of the cost that you would expect to pay if you were hiring a complete, full-time team in your company. 

Technology has made outsourcing easier than ever because it’s possible to find the experts that you need within minutes of searching the market. There are countless platforms that will help put you in touch with the pros in different sectors and fields.

As well as being able to hire professionals who will help propel your business forward, tech these days also allows you to handle every aspect of the connection. You can contact them, pay them and track them, often all through the same app or platform. This means that you have more control over the services that you are using. It also helps you to avoid some of the common issues that can crop up when using outsourcing services in a business. 


Specifically, we’re talking about high costs and low-quality work. If you can’t get an outsourcing service for the right price then there’s no point in using it at all. Similarly, a low-quality solution could damage your business in the long term. 

Security 

Finally, making your business seem bigger isn’t about spending a lot of money. Instead, it’s about spending money in the right areas. You need to focus your budget on the areas that matter to your customers and clients. A key example of this would be security. Today, customers are paranoid and worried about security threats. They’re right to be concerned about this too because research shows that hacks on businesses are more common than ever before. 

You might assume that small businesses are going to be ignored when it comes to hacks. However, this isn’t the case. Instead, it’s common for small companies to be targeted because criminals know or at least expect, that they won’t have the right standards of security

You can’t afford to prove them right because if you do then it will send the wrong message about your business to your customers. It will make your company seem weaker and customers will wonder whether they can trust you. Luckily, tech is providing the answer here too. The right technology will mean that you can fill in the gaps that might exist in your security setup to ensure that your customers are protected. 

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We hope this helps you understand why you need to ensure that your company is the opposite of a tardis and does look bigger on the outside. In doing so, you can ensure that you are able to gain the attention of a larger audience and increase your sales. This could even help you reach expansion goals overtime when running your company. 

As businesses begin to realize that lockdown is for the long-term, they are assessing whether they have made the right kinds of tech choices. You would be har-dressed to find a business that admitted they got everything right. Millions Of business owners need to redesign their IT infrastructure, install new software, upgrade their hardware and get to grips with new services such as behavioral health software, to survive the transition to remote working. Thankfully, technology is so advanced and easy to use, that it wasn’t a big deal for most companies. Here is a list of the top tech keeping everyone rolling along.

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Real-world mail problems

Since the pandemic, nobody has been able to receive their mail without risking their health. This has meant that real-world mail has been put on hold or just sent to the recipients as best it can be. However, a proper service that allows you the perks of a physical address to receive your mail is a good idea. The professionals that work here, will do the scanning in-house and not send your mail to a third party that could risk selling or leaking your documents. After they are scanned by the service, they will send you a copy and then destroy the mail if you want them to. The mail is sent to you via email so you get an authentic copy of the mail right away.

The IoT

The internet of things has rapidly become a big part of every business whether you are small or large. Everything is connected to everything, whether it be hardware or software. One Of the ways in which the IoT has advanced is to allow for business owners to know when a customer has left their basket with a product inside it and what their cookies are. This means you can see what kinds of searches they may have done as well as what things they have been looking at. You may give them a reminder if they have signed up with an account, and offer them a better deal than normal to get them through the door once more. Discounts, sales, and promotion codes are all on the list. The IoT allows for everything to be connected and thus, helps you to map out the journey of the customers. 

Zoom in for zoomers

Millennials workers have adapted very well to the now mass remote working culture. Everyone has gotten used to conference call software like Zoom. it’s been the number one driving force for communication among the elderly and the young, as grandparents and children can speak with each other all the time. But for business owners, Zoom has become invaluable. You can share lots of documents over Zoom, as well as videos and links to project folders in Google or Apple workstations. Not to mention it can host up to 100 people at a time. 

These three technologies have saved companies from going under as they have had to adapt very quickly to the new environment. But can you think of any more that we haven’t mentioned?

Are you thinking about making some new investments in your business model? If that’s the case, then you should definitely turn your attention towards technology. Here are some of the possibilities that you could explore which will strengthen your business model as a whole and improve your foothold on the market. 

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Renewable Power

One of the first options that you should definitely keep firmly in mind is renewable power. Ultimately, this is going to provide a lot of benefits for your business. First, there’s the obvious one. A renewable power source will guarantee that your business is going to save a lot more money and be more sustainable, particularly through the summer months. This equipment will pay for itself in just a few years so it’s definitely a solid investment. However, there are other benefits too. This tech is going to make your business seem a lot more modern and also help you show some skin.

It proves that you do care about more than just cutting costs and making profits. You are sending a strong message that you want to help save the planet too. If that’s not enough, there is a further benefit worth keeping in mind here too. 

This tech is now advanced enough that you can literally save any energy that your renewable power system produces. You can use it at a later date when you need it the most. Or, you can think about selling it on the market as another avenue for revenue. 

The cost of renewable energy options is going to differ. However, solar panels could be significantly less than most business owners expect, Particularly when you consider the subsidies that are available. 

VR

In terms of marketing, there’s a lot of exciting tech on the market right now. However, some businesses are going to benefit from exploring the option of renewable power. It’s worth noting that while this won’t be a significant option for many businesses, it could definitely help in certain cases. For instance, if you want to help your clients or customers visualize something in the clearest way possible, VR could be key. 

VR is already used by some architects and real estate agents. It can be used to both show what a final home will look like and it can be suitable for working on a property, bringing it to fruition. Many architects have noted that this tech is groundbreaking in terms of what they can expect and how much it can speed up the process of working on a property and bringing a design to life. 

Call Handling 

In the past, call handling in a business would ultimately mean filling a room with a large group of employees to take calls. This wasn’t particularly effective for several reasons. First, the employees were reading a script which meant that the support they could provide to customers was limited at best. Second, it was incredibly costly leading to massive problems with efficiency in the business model as a whole. These days, tech is providing new answers for call handling that work brilliantly. 

First, you should think about call automation. A big benefit of call automation is that you won’t need to hire the massive team to handle your calls. Instead, you can use the software to deal with most queries. So, you can rely on a far tighter team for this area of your business. They’ll still provide the results that you need. 

You can also use advanced analytic software in this process as well. The right software will allow you to quickly check how your business is performing in terms of calls, typically for sales. When you view a source on this option, you’ll discover it could have huge benefits for your company. 

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Hybrids And EVs

When you set up your business, you always need to think about the best ways to increase interest from employees. It’s not just about getting the support of customers. This group matters too and that means that you should offer the best incentives. These days, you’ll be surprised by what could ultimately turn the heads of the best candidates to fill roles in your business. 

For instance, you can think about investing in a fleet of EVs. The best EVs are perfect for urban life and will once again provide massive savings, this time to your employees.

Tablets

Finally, while not a brand new idea, you could also think about investing in tablets for your team members. This can be useful if you want to complete contactless payments. They are perfect for building up a flexible business team, particularly if they are constantly on the go. For instance, logistics companies could definitely use this tech to impress business owners. 

Tablets can be great in office environments too. As well as providing big ergonomic advantages, this tech is ideal if you have several tasks that you need to juggle at the same time. They are also far faster to load, compared with typical laptops on the market. This means that you won’t need to panic about having to worry about the wrong tech slowing you down. 

Or finally, you can abandon the calls altogether and instead focus on different options. For instance, you can think about investing in a live chat choice. Live chat software is now widely available on the market and will deliver the big results that you want. It’s actually widely favored by a vast majority of customers too. It has even been shown to increase lead generation and conversions, avoiding the issue of abandoned baskets almost completely. 

We hope this helps you understand some of the best ways that you can use to improve your company using the latest tech. If you make the key investments, you could potentially beat out any competitors and provide yourself with the upper edge that you need on the market. Ultimately, the right tech could improve key performance measures such as efficiency and boost the perception that clients or customers have of your company. 

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