In recent years Google has had to cope with a continuous increase in takedown requests from copyright holders, which target pirate sites in search results.
Just a few years ago the search engine removed ‘only’ a few thousand URLs per day. This has since grown to millions and has kept growing, until recently.
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Around a year ago Google received a billion takedown requests a year, and for a while, it stabilized at roughly 20 million requests per week. By October last year, Google search had processed over three billion DMCA requests since it started counting.
After that, it appears that things calmed down a little. Where Google’s weekly takedown chart went up year after year, it’s now trending in a downward direction.
During the past half year, Google received ‘only’ 375 million takedown requests. That translates to roughly 15 million per week or 750 million per year. This is a 25% decrease compared the average in 2016.
Does this mean that copyright holders can no longer find enough pirated content via the search engine? We doubt it. But it’s clear that some of the big reporting agencies are sending in less complaints.
Degban, for example, which was at one point good for more than 10% of the weekly number of DMCA requests, has disappeared completely. Other big players, such as the Mexican anti-piracy outfit APDIF and Remove Your Media, have clearly lowered their volumes.
APDIF’s weekly DMCA volume
Of all the big players, UK Music Group BPI has been most consistent. Their average hasn’t dropped much in recent years, but is certainly not rising either.
It’s too early to tell whether this trend will hold, but according to the numbers we see now, Google will for the first time have a significant decrease in the number of takedown requests this year.
Despite the decrease, Google is under quite a bit of pressure from copyright holders to improve its takedown efforts. Most would like Google to delist pirate site domains entirely.
While the search engine isn’t willing to go that far, it does give a lower ranking to sites for which it receives a large volume of takedown requests. In addition, the company recently started accepting ‘prophylactic’ DMCA requests, for content that is not indexed yet.